Top 5 Healthcare Marketing Strategies You Need To Know
Digital healthcare continues to grow to this day, valued at $96.5 million in 2020. There is no surprise in the leap of technological innovations and the shift towards patient-centered care. However, the growth of today’s modern healthcare system is fueled by healthcare marketing and strategies. Healthcare marketing strategies have helped independent physicians to remain competitive […]
What Is Medical Marketing And Why Is It Important?
In recent years, medical marketing has become increasingly popular among providers looking to promote their services and engage with patients. While some may view it as unnecessary, the truth is that effective healthcare marketing can positively impact patient outcomes and provider success. The traditional notion that healthcare providers should refrain from marketing themselves is being […]
4 Best Ways To Handle Negative Online Reviews
Patient feedback is the lifeline of every clinic today, as online reviews from your existing patients build your online reputation. Online reviews have become the most trusted source for the prospective audience. 81% of patients go through online reviews before choosing a healthcare provider. You are missing out on a huge market if you haven’t […]
5 Common Healthcare Advertising Mistakes You Need To Avoid
In today’s competitive healthcare landscape, healthcare advertising has become essential for independent physicians to stay ahead of the game. Marketing is no longer a luxury but a necessity for healthcare providers to attract and retain patients. With digital healthcare booming into a billion-dollar market, healthcare marketing is where you need to put your foot down. […]
Top 5 Healthcare Digital Marketing Trends Of 2023
Technology advancements have significantly impacted the healthcare industry, boosting its efficiency and effectiveness in numerous ways. A provider can have the edge over the competition by leveraging these advancements, like telehealth, EHR, and remote patient monitoring. As new technologies, treatments, and regulations emerge, healthcare providers must be proactive in learning and implementing new practices to […]
Why Are Online Reviews Important For Your Practice?
Online reviews have become integral to consumer decision-making across various industries, and healthcare is no exception. Patients turn to online reviews to help them select a provider, assess the quality of care, and share their own experiences with others. It is no surprise that 3 out of 4 people have searched online to find out […]
Social Media For Healthcare Practices: Set Up Your Social Media Success
Social media has been around for decades and continues evolving to influence consumers in many ways. It has changed how the world receives, shares, and absorbs information. Healthcare is no stranger to social media; 80% of people use social media for healthcare-related information. Social media has become an increasingly important tool for healthcare providers and clinics to […]