Technology advancements have significantly impacted the healthcare industry, boosting its efficiency and effectiveness in numerous ways. A provider can have the edge over the competition by leveraging these advancements, like telehealth, EHR, and remote patient monitoring.
As new technologies, treatments, and regulations emerge, healthcare providers must be proactive in learning and implementing new practices to remain competitive and meet the needs of their patients.
With telemedicine at its peak at the expense of $18 million, your patients continue to look for personalized care. Staying informed about the latest trends in healthcare allows providers to deliver personalized and effective care, improve patient outcomes, and increase patient satisfaction.
Taking technological updates into your practice can help you move towards quality care. However, it is time to look at how your competitor functions and find ways to beat them. Let’s look at the top healthcare digital marketing trends of 2023.
This Blog Includes:
1. Personalization at its best
Studies indicate that 90% of healthcare marketers believe that their consumers expect personalized experiences. How is personalization the golden standard for the patient experience even after digital advancements?
It is simply human nature to want tailored care to meet their needs. Patients are more likely to adhere to their treatment plans when they feel their healthcare providers understand their unique needs and preferences.
Personalization isn’t a new concept in healthcare marketing. It has long been present and evolved hand in hand with digital advancements and marketing strategies. From letting your patients choose their healthcare journey, starting from search engines to content, and refining patient portals and mobile applications, you can leverage personalization in 2023.
2. Telehealth in your digital healthcare
With the advancement of technology, telehealth has become an increasingly important part of healthcare today. Telehealth is very in-demand even after the surge during the pandemic, as it is affordable, convenient, and easily accessible.
Telehealth has made it possible for healthcare providers to see more patients in less time, reduce wait times for patients, and make it easier for healthcare providers to manage their schedules.
Today, many patients expect a telehealth service to be part of their healthcare journey. More than half of healthcare consumers prefer a digital connection regarding appointment scheduling, payment portal, provider communication, appointment reminders, and remote patient monitoring.
Telehealth and its service tools will continue to grow and be in demand, double the times in 2025.
Online reviews have the power to make or break your practice. Neglecting to collect online reviews from your patients can take a toll on your practice. Why, you ask? Because 90% of healthcare consumers read online reviews before choosing a provider.
Not collecting social proof in healthcare digital marketing is a mistake because it can be difficult for potential patients to trust a healthcare provider or practice. Social proof is used to build trust and credibility with potential patients by showcasing evidence that others have found a product or service to be valuable.
To build your brand online reputation, you must:
- Set up automatic review requests to be sent out soon after a patient’s visit.
- Encourage positive and negative feedback
- Respond to feedback online
- Handle negative feedback with a calm and concise tone
4. Local SEO is the key
The absence of a robust location-based SEO strategy can break a practice by making it difficult for potential patients to find them online. You may miss opportunities to attract new patients and make it challenging for existing patients to find important information about the practice.
When you focus on having a uniform address across all platforms, numerous online reviews, and content based on search intent and local keywords, your practice website or blog page can land in your potential patient’s SERP (Search Engine Result Page).
Enhance your local visibility by optimizing your website and online directories with local search terms, keywords, and correct addresses.
Provide valuable and informative content to build trust and brand loyalty. Finally, claim your Google Business Profile and healthcare directories like WebMD, Healthgrades, RateMDs, and Yelp.
5. Video content goes like hotcakes
Videos are the gem of content creation today, driving the most engagement. If your practice has yet to start the journey into social media, it’s high time you explored social media marketing.
Your target audience highly appreciates video content as such information layout is easy to absorb. It can be an effective tool for educating patients about health conditions, treatments, and procedures. By using visual aids and animations, healthcare providers can help patients to understand complex medical concepts better.
In addition to creating video content, you should interact with your followers on social media and maintain consistency in delivery posts. A few content ideas to incorporate into your video material are:
- Patient testimonials
- Provider introduction
- Procedures and services education
- Webinars and event promotions
- Quick health tips
Stay updated with your healthcare digital marketing trends
As new technologies emerge and consumer behavior changes, healthcare digital marketing trends also change. Staying updated on the latest trends can help healthcare marketers stay ahead of the curve and develop more effective marketing strategies.
Adapt your practice to the emerging trends of healthcare marketing. Make the best use of technology and trends to improve patient engagement and boost revenue.
